Senior, University of Wisconsin-Madison
Marketing and Communications Intern with Filament Marketing LLC
Based in Madison, Wisconsin
Q. In what area are you pursuing a degree?
I’m pursuing a bachelor's of science degree in agricultural sciences with an emphasis in life sciences communication, agricultural business and marketing.
Q. What is your agricultural background?
I grew up on my family’s farm, Honey Creek Heritage Farm, near Sauk City, Wisconsin. A few years ago, my parents transitioned from a dairy operation running 120 registered Holsteins to a 35-head Red Angus beef cattle lifestyle farm. Growing up, I helped my father milk our cows and showed heifers through 4-H in our local fair and at the Wisconsin State Fair.
Q. What previous internship positions have you held?
My previous internships include working for Voyager Press/MBI Publishing as a freelance photographer where I captured livestock and animal photography for five internationally published books: How to Raise Cattle, How to Raise Pigs, How to Raise Sheep, The Complete Book of Butchering, Smoking, Curing, and Sausage Making and Wisconsin Local Food Marketing Guide.
In addition, I worked at Galena, LLC, a marketing and public relations agency, where I found an interest in agricultural marketing.
Do you know of a 2012 dairy or agricultural intern who would like to be featured?
to email Editor Emily Caldwell.
Q. What activities or associations are you involved in?
I’m an active member of the National Agri-Marketing Association (NAMA), competing in the 2012 Marketing Team competition on the NAMA Badger Chapter marketing team that placed fourth at the national meet in Kansas City, Missouri. I’m also a member of the Collegiate Farm Bureau and a proud member of Alpha Gamma Rho Fraternity-Iota Chapter, currently serving as vice president of alumni relations.
Q. What will your responsibilities be?
My responsibilities include a variety of marketing and communication initiatives, including: writing, photography and event planning and coordination. In addition I will be assisting with the coordination and implementation of marketing communications plans and initiatives on behalf of Filament Marketing clients.
Q. What do you hope to have learned by the end of your internship?
I would like to gain a better understanding of agri-marketing and how a strategic marketing agency works, become a better market researcher and help to implement successful marketing campaigns.
Q. What intrigues you most about the company or organization where you’re interning?
What intrigues me most about Filament Marketing are the people who work there and the culture. Although it isn’t the largest marketing agency, everyone that works at Filament Marketing has an agricultural background, grew up on a farm and have direct ties outside of work to the agricultural industry, as well as an impressively strong passion for the agricultural industry.
The most enjoyable part about working for Filament Marketing is the variety of strategic marketing services they offer to their clients. I have the exciting opportunity to be part of it all.
Q. What do you hope to do after graduation?
I plan to remain working within agri-marketing and active in organizations that foster the education of agriculture, protect producers and ensure that future generations have access to the benefits that agriculture offers.
Q. Why do you want to remain a part of the agricultural industry?
The industry needs passionate and hardworking people who can communicate and educate the general public and future generations of the importance of agriculture. The world is now a global economy and we face many challenges ahead and to meet the demands of an ever-increasing global population we need to continue to encourage industry innovations. PD
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